ABOUT US
Amplify Media Sales
Where proven media sales expertise meets the modern marketing needs of today’s local businesses
A team with dedication, expertise, passion
Where we started
Get to Know Us
​Amplify Media Sales was founded in 2012 with a clear mission: to help media companies secure long-term local advertisers through proven systems and to re-energise their sales teams with expert support and strategy.
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Over the years, we've grown into more than just a media consultancy. Today, we also work directly with ambitious local businesses - equipping them with powerful marketing ideas and the confidence to grow, advertise, and lead in their marketplace.
Our experienced and passionate team brings together decades of media sales expertise with fresh, creative thinking. Whether you're in radio, press, television, or outdoor, or you're a local business ready to grow, we're here to help you break through the noise, overcome hesitation, and generate lasting results.
Our leadership team
Sales is at the heart of everything we do.
Our experienced team applies a proven formula that has delivered results across markets worldwide - regardless of conditions.
This formula drives success for both our Media Partners and the local businesses we support. It’s no surprise they choose to work with us year after year.
About Team
DIRECTOR
Todd Curle
+44 7766 087 573
Starting his media career in the mid-80s in New Zealand Radio, Todd took three years off in the late 80s to travel the world. Upon returning to New Zealand he soon got back into Media and within 2 years, at the age of 27, became the youngest ever General Manager of a Metropolitan Radio Station.
Learn More About Todd Curle
​With a career that has included being National Agency Sales Manager for a large Radio Network and National Outdoor Advertising company, Todd found his niche in Management and Local Advertising Sales.
​Before launching Amplify My Sales Ltd in 2012, Todd was a shareholder and Managing Director of a similar company called NRS Media for 4 years in Sydney – Australia, followed by 9 years in London. He grew this UK operation from 4 staff and 10 clients in 2002, to 54 staff and 130 clients across Europe in 2011.
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Todd has been the owner of Amplify My Sales for the last 12 years and has been living and working with UK Radio and Press for the last 22 years.
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Todd has 25 years of Advertiser Acquisition Programme experience, from which stems his passion for local sales and building exceptional sales teams. There is not much Todd doesn’t know about how to grow media companies’ long- term local advertising revenue.
Many references are available from around the world upon request.
DIRECTOR
Riad Zouheir
+44 7585 301 358
Riad Zouheir has over 20 years of experience in marketing and is renowned across the Media Industry for helping local businesses grow through offline and online marketing.
Learn More About Riad Zouheir
​Riad is very charismatic, passionate and obsessed with helping local businesses across the globe increase market share and expand brand recognition through effective advertising and has helped thousands of local businesses achieve their goals.
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Riad is a data-driven marketer with deep business knowledge, who's updated with the latest developments in the digital marketing landscape. He's skilled at designing marketing strategies utilising key channels of acquisition like PPC, Display, Social, SEO, Press TV and Radio.
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Riad has spoken at over 300 conferences & major growth marketing workshops around the world.
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A Parisian, Riad has now lived in London for over 20 years.